Use this simple strategy to precisely target your ideal Internet audience. Understanding the concept of the long tail and how it relates to article marketing is key to your article marketing success. By focusing your writing efforts on very succinct and specific subjects within your niche, your ability to put your articles in front of highly-targeted readers and then motivate them to action increases dramatically. The statistical phenomenon of long tail distribution isn't very complex - nor is figuring out the best way to capitalize on it. What is difficult for many Expert Authors to grasp is the counter-intuitive nature of the strategy. How can writing for a smaller audience actually increase the click-through rate (CTR) of your articles and the conversion rate of those who visit your site? To many, it sounds like total nonsense. In this short video, I'll talk you through the long tail concept and show you how to use it now to turbocharge your next set of original articles. Trust me, you'll be glad you invested the 5 minutes. Downloadable Versions:  If you're more of a reader than a watcher, then download this PDF version [316KB] of the video instead. Please note, however, that the concept is much easier to understand in video form than as text. Now take what you've learned and put it to good use today by writing a fresh set of articles based on this strategy. Then keep an eye on your Article Reports over the next few months - you should see a considerable increase in readership and CTR for those particular articles. Leave a comment on the Blog if you're still a little fuzzy on the whole long tail concept. Better still, stop back here in a few months and share your success stories with the rest of us. We look forward to hearing them! http://blog.EzineArticles.com/2010/02/demystifying-the-long-tail.html |
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